Designing for Mothers of the Bride/Groom

Why Joyce Young

Joyce’s gift for colour, fabric, style and detail give the outfits that she creates a very distinctive look that is instantly recognisable as a “Joyce Young” design. Her team of stylists, fitters and seamstresses will make your experience a happy and memorable one from your first appointment to the last fitting and collection of your dress.

Mother of the Bride and Groom

Outfits for mothers are individually made to measure to ensure a perfect fit. The designs are exclusively sold in By Storm shops in Glasgow and London. Unlike other brands you won’t see them in any other stores throughout the country. You will receive honest, experienced advice in a quiet, relaxed, non-pressured environment. At By Storm the staff listen to you. You won’t be persuaded to buy an outfit unless it is 100% right for you. You are the best advert and 90% of business is through recommendation. You choose your individual outfit from the extensive collection of sample styles in your choice of fabric and colour. Your outfit is then made to your measurements by experts in the purpose built studio unit in Glasgow. Petite or plus it will fit you perfectly. Bespoke hats complete your perfect outfit along with matching bags and shoes.

Nominated every year and multiple winners of the prestigious VOWS AWARDS for best BRIDAL DESIGNER and three times winners of the INDUSTRY AWARD the service has been voted OUTSTANDING by happy customers. Read our wonderful customer testimonials here.

Established since 1993, Joyce Young has dressed thousands of delighted brides and mothers and never takes for granted being chosen to take such a key role in your most special day.

The Made to Measure Process

Firstly choosing  made to measure ensures that you will be wearing a perfectly fitting outfit which gives so much more confidence at such an important event. We know from feedback from customers how fantastic they felt knowing that they looked amazing and not having to worry that someone else would be wearing the same outfit. Most ladies are not standard sizes and buying an off the peg outfit from a retailer and having it altered is always a compromise.

When an outfit is made specifically to your proportions it will feel and look very different to one that has been altered as the off the peg garment will have been made for a standard height so if you are smaller or taller it won’t fit from back neck to waist.

Having your outfit individually made for you may be a little more expensive but many consider it well worth it too get the resulting look and confidence it gives. This is an investment piece and most of our designs can be worn over and over again as they don’t look like “typical Mother of the Bride outfits” . Take away the hat and our designs can be worn to dinners, cruises and other special occasions.

Our philosophy is simple , elegant designs  well cut in luxurious fabrics, classic with a twist that don’t date. Our previous customers bare testimony to this as they tell us how much wear they have had out of their outfits. Some are still wearing the designs that they bought when we opened 21 years ago and they still look fashionable.

Once you have decided to have a bespoke outfit it is better to start the process rolling . The wedding industry is very seasonal with Spring and Summer being peak periods and therefore we are exceedingly busy making outfits at this time.

Most mothers are trying to lose weight and want to put off looking until they have reached their target. This puts a lot of pressure on them because if they leave looking till near the wedding and then go out and find nothing they like in the retail shops then it may become too late to have an outfit  made to measure.

We advise so start looking early , fabric and production time can be booked in advance and a later date for measurements can usually be accommodated then at least you know everything is organised whether or not you reach your target weight. It is always a relief to have your outfit decided on and the longer you can envisage how you will look on the day the more relaxed you will find the run up to the wedding. This not only applies to the bride but also the Mums, especially the Mother of the Bride who usually has a lot on her plate in the weeks before the wedding.

Our Made to measure process explained

First visit to the shop. All the designs (and more) that we show on our website are in our shop to see and try. We may not have all sizes but we can usually give you a good idea of how it will look. Because you are having your outfit individually made for you we can incorporate changes to the design if necessary.

If you choose on this day then your measurements can be taken straight away or a date in the future arranged . Fabric and production time is secured on payment of a 50% deposit.

At the first fitting the outfit is made in a cotton toile (mock up) and pinned to make sure you are happy with the fit and depth of necklines etc.

At the second fit you outfit is cut in your actual fabric without zip or hems and final adjustments are made.

Usually you collect on the 3 rd fitting when hat and accessories are also ready and this is when the balance of the payment is due.

We don’t like to quote timescales as some people don’t have 6 months left before the wedding. We always try to accommodate latecomers but sometimes it just may not be possible as production is limited and our exclusive fabrics

and laces can take a while to come in. Therefore we advise to come as soon as you can

A large percentage of our Mums travel long distance’s in the UK and many come from overseas to our shops in London and Glasgow as our designs are unique and we have won many awards for customer service. Distance doesn’t seem to matter when it comes to looking and feeling extra special on your daughter or son’s wedding day.

Elegance never dates.


Visit Joyce Young on Youtube to see a video of Joyce’s dresses for mothers of the bride/groom.