See through silk organza coat

August 13th, 2019

Videos and Images of 2020 Special Occasion Outfits

Below is a compilation of our latest mother of the bride and groom videos and images. Shot in the studio with a white background for simplicity and clarity. The full collection can be seen in section  

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cottage 156 Milngavie Road bersden home to By Storm Ltd for 21 years

October 3rd, 2018

Our first ever model returns from Middle East 25 years later

Original invitation to the launch of By Storm in April 1994 with models  Margaret Gemmel on the left and Helen Watson. Margaret returned in August to vist us from the Middle East.   We were delighted to see our friend Margaret Gemmell in August when she returned to Scotland from Saudi Arabia where she now […]

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Listening to our couture bride

August 20th, 2018

Fly on the wall documentary style film at Joyce Young London

We would like to thank  Minh at #SwooshFilms for producing this beautiful piece of film which shows a snapshot of a day at Joyce Young London. See how we work with new brides , how the design ideas come together , our London Glasgow production meetings ,cutting and sewing and finally the beautiful brides glides […]

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Silk embroidered peplum dress and jacket

March 17th, 2016

Mother of the Bride and Groom styles for 2016/17

A selection of our latest designs for Mothers of the Bride and Groom featured on the catwalk at the Scottish Wedding Show . Photographed by Alan Peebles the models showed off our new embroidered silk dress and peplum jacket, Organza silk jaquard flowing coat over silk dress, Silk satin crepe and lace drape front dress […]

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JYDS Invite front

October 26th, 2015

Wedding Event Sunday 1st November

We are holding our first WEDDING EVENT in our new showroom on Sunday 1st November at 2pm with selected Wedding experts @Supernova Wedding Design & Flowers Special Days Cakes and Charmaine Gittens Photography & Makeup Our fashion show will be showcasing our 2016 designs for Brides and Mums. The event starts at 2pm. Come along […]

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March 7th, 2015


If you have just had our first appointment with us and are about to become a Joyce Young bride, we welcome you into the safe and magnificent harbour of Joyce’s expertise and creative energy. We have been expanding our collections, clearing up old stock and are ready for a new invigorating romantic and beautiful bridal […]

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February 13th, 2015


The mother of the bride is a celebrity in her own right. As often the case, she has neither won nor has been nominated for an Oscar, a Pulitzer or a Nobel Prize, she might know ‘a red carpet’ only as an expression, but we know, every mother is saving the world in her own […]

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February 7th, 2015


Established for already 21 years at the luxury end of the market, JOYCE YOUNG OBE has led many women into that special journey of creating an only-hers-and-always-beautiful outfit for the big day of their daughter/son and falling in love with that creation each time it’s being worn. The story of each outfit be it a […]

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