New Day Dress Launch in Glasgow Showroom

2 piece trouser suit

Artist Tunic and Cropped Trousers

Our new day dress launch takes place in our Glasgow showroom on Thursday 28th November from 6.30pm to 8.30pm.

We are excited to unveil the additional styles and colours that we have added to our range . Models will display the dresses as well as lots of fashionable gift ideas. Our new colourful range of faux fur collars and cuffs and quirky headbands compliment the dresses and make fantastic outfits for the festive season.

The concept behind this collection comes from believing that there are few dress collections on the high street that cater for women who don’t conform to an hourglass figure, who are maybe carrying a little bit extra around the waist nowadays and who no longer want tops of arms exposed. Our Casual Chic Collection is designed to be flattering and kind to the figure, relaxed but smart, in soft crepe which comes in a choice of 18 colours. Ideal for wearing from day to evening . You can purchase from stock or  have your dress made to order in size 1 – 5  (8 – 24)

Have you ever had an item of clothing that you just adored and wished you could buy another one every season ? With the Casual Chic collection you can do exactly that. There are so many colours that you can reorder either a different style or the same style in a different colour and it will become a favourite go to piece in your wardrobe.

Colours : Bluebell, Jade, Teal, Navy, Black, Red, Mandarin, Orange, Olive, Purple, Burgundy, Plum, Pebble, Duck Egg, Mint, Ivory, Lime, Fuchsia

Prices :  £250 – £385

We would love you to come along to our Christmas Event launch of the day dresses just give us a call on 0141 942 8900 ext 1 or e mail glasgow@bystorm.co.uk       Here are a few of the styles hot off the machines .

https://vimeo.com/374997785

Cross over dress Casual Chic 8 at event in London

Wrap Dress

Dual colour elegant dress

Open front dual colour day dress. Pink and Lime

 

Crepe dress

Japanese style day dress. Jade

 

Pussy bow neckline crepe dress

Pussy bow layered day dress. Olive

 

Open front coat style dress

Open front dual colour day dress. Orange and Mandarin

 

2 piece tunic and trousers

Artist tunic and cropped trouser. Burgundy

Elegant day dress

                                                                                 V neck Dolman sleeve day dress. Teal

The Story Behind Casual Chic

Award winning Scottish designer JOYCE YOUNG OBE has spotted a gap in the market for casual chic dresses and tunics for stylish ladies in their prime.

“As a designer with 25 years experience designing made to measure outfits for mothers of the bride and groom I am first to realise that very few of us come in standard sizes. We are ladies in our prime who are comfortable in our own skins, assertive, fashionable but not fashion slaves, we don’t seek approval. We don’t follow fashion but look stylish, we know what suits us and we also like to cover our arms and don’t like to wear anything tight around the waist as our waist and tummies are a wee bit bigger than they used to be!

Lifestyles are busier and more casual nowadays, we often don’t have time to go home and change for the evening. I believe these dresses will carry us through from day to play looking smart but casual with the addition of a scarf or statement necklace.

It is said that we wear 20% of our wardrobes 80% of the time.

How often have you had a dress or outfit that you love and wish you could buy again in another colour?…well now you can…as each season we will add to the collection but will continue our best sellers in new colours.”

We are very excited about this additional collection which will run alongside our bespoke designs for Special Occasions.

 

 

Image by Kensington Photographics

 

2 piece trouser suit

 

Flattering loose style trapese dress

 

Beautiful and flattering quirky designer dress

 

Funnel neck day dress with pockets

 

Red and black flattering dress

 

Casual Chic 7

 

casual chic 11 coat dress top and scarfcasual chic 11 coat dress top and scarf

 

Casual Chic 8 at event in London

 

V neck long sleeve dolman dress

 

Red crepe short dress

 

Casual Chic 2

 

Model photographs from our London event taken by Kensingtin Photographic in Highgate

https://www.kensingtonphotographic.com/

 

 

 

 

 

 

 

 

 

 

 

 

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