Meet the Designer

Joyce Young OBE launched her company By Storm in 1993 having been a designer in the fashion industry since graduating from the prestigious Glasgow School of Art in 1975.

She is married to Maurice and together they are passionate about the wedding business which they have built over the past 26 years. Her two children are now grown up and recently her daughter Susie got married so Joyce feels even greater empathy with her brides and mothers than ever before having had the excitement of organising her own daughter’s wedding. Joyce loves weddings and sees it as a real priviledge to be involved with brides and mothers at such a happy time in their lives.

“We never take for granted how lucky we are to be chosen to create the most important dress in a girl’s life. By the time our clients leave us we feel we have become friends and share in all the excitement of the run up to the big day.We love receiving the photographs and feedback after the wedding – it makes us feel very much part of the day.”


Sophisticated Designs

Joyce’s gift for colour, fabric, style and detail give the outfits she creates a very distinctive look that is instantly recognisable as a “Joyce Young” design. Backed by a loyal and talented team of experts in styling, pattern cutting, sewing and fitting, together her team will create the dress of your dreams.
Your wedding day is one of the most important days in your life and therefore it is important to choose a designer who cares about your day as much as you do.

Tartan Spirit

Joyce has also brought her Scottish heritage to the fashion world with Tartan Spirit, a range of flamboyant designs using silk or wool tartans for weddings and special occasions. The outfits are designed to complement the groom’s kilt creating beautifully co-ordinated Scottish themed weddings. For more information about our Tartan Collection, visit our Tartan Microsite .

Visit Joyce Young’s Youtube channel to see a video of the Tartan Spirit Fashion Show.

Tartan Spirit Logo Joyce Young Logo