Award winning Scottish designer JOYCE YOUNG OBE has spotted a gap in the market for casual chic dresses and tunics for stylish ladies in their prime.
The Casual Chic Collection
“As a designer with 25 years experience designing made to measure outfits for mothers of the bride and groom I am first to realise that very few of us come in standard sizes. We are ladies in our prime who are comfortable in our own skins, assertive, fashionable but not fashion slaves, we don’t seek approval. We don’t follow fashion but look stylish, we know what suits us and we also like to cover our arms and don’t like to wear anything tight around the waist as our waist and tummies are a wee bit bigger than they used to be!
After years of planning we are finally launching our first capsule collection of Casual Chic dresses. Initially available in 7 colours for Winter.
Lifestyles are busier and more casual nowadays, we often don’t have time to go home and change for the evening. I believe these dresses will carry us through from day to play looking smart but casual with the addition of a scarf or statement necklace.
It is said that we wear 20% of our wardrobes 80% of the time. How often have you had a dress or outfit that you love and wish you could buy again in another colour?…well now you can…as each season we will add to the collection but will continue our best sellers in new colours.”
We are very excited about this additional collection which will run alongside our bespoke designs for Special Occasions.